This Nolita Boba Guys location hosted a limited-drop Laneige x Boba Guys collab event where the first 100 attendees received free skincare, an exclusive drink, and a limited-edition boba plushie keychain.
35 Spring St, New York, NY 10012



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On Wednesday, May 14, 2025, 11 a.m.–5 p.m., Boba Guys Nolita ran a Laneige collaboration in which the first 100 attendees got a free full-size Laneige Bubble Tea Collection product, a custom collab drink, and a limited-edition boba plushie keychain, per NYCforFree. That kind of capped, first-come giveaway is a classic driver of early-arrival lines at limited pop-up drops.
Everyone arriving after the first 100 could still earn a free plushie keychain with a Laneige-drink purchase and a shot at a prize via a 'pinko board,' and participation required a Boba Guys Passport account, per NYCforFree. The event page included an RSVP link, suggesting organizers anticipated enough demand to want a registration step, though no specific wait time was reported.
Patterns as reported by press and regulars — not measured by damnlines.
Reservations: Walk-in counter; special events (e.g. Laneige collab) used an RSVP link
Walk-ins: Yes
No specific wait time is documented; the Nolita location's Laneige collab capped free-gift eligibility at the first 100 guests, which typically produces an early-morning queue, per NYCforFree.
The Laneige collab event had an RSVP link for registration, but Boba Guys itself is a walk-in bubble tea counter, per NYCforFree.
Yes — it operates as a walk-in shop; the Laneige event welcomed walk-up guests after the first 100 RSVP-linked spots, per NYCforFree.
Sources: NYCforFree