A pastel, Instagram-famous matcha and juice cafe known for drawing crowds and out-the-door lines for its colorful drinks and decor.



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Cha Cha Matcha is a brightly colored, Instagram-famous matcha and juice cafe that became a downtown Manhattan destination for its pastel decor and matcha lattes, drawing steady walk-in traffic and photo-seekers to its Lafayette Street shop near the Nolita/NoHo border.
Reviewers report the shop is regularly crowded, with a line that has stretched out the door and down the sidewalk even in cold weather, and with waits reportedly getting longer during summer months; we found no indication of a reservation system, so it functions as a first-come, walk-up line.
Patterns as reported by press and regulars — not measured by damnlines.
damnlines doesn't have a live camera at this venue yet, so we can't show a real-time line count. Reported guidance: reviewers describe the shop as regularly crowded, with a line that has reportedly stretched out the door and along the sidewalk even in cold weather, and waits said to get longer in summer months.
We didn't find evidence of a reservation system in our search — it appears to operate as a walk-in, first-come cafe line rather than a reservation-based venue.
Reported hours for the Lafayette Street location are daily, roughly 8:00am-7:00pm. Hours can change, so it's worth checking ahead before you go.
We don't have live wait data for this venue, but reviewer reports point to summer and weekend stretches as the busiest, so arriving right at opening or outside those windows is the general guidance we found.
The original Broome Street location in Nolita appears to have closed per Yelp. A nearby location at 327 Lafayette Street, on the Nolita/NoHo border, remains active.
Sources: Yelp — Cha Cha Matcha (327 Lafayette St) · Yelp — Cha Cha Matcha (373 Broome St, now closed) · goop — Cha Cha Matcha, Nolita