Rainbow-nonpareil sprinkle cakes that draw around-the-block lines and sell out within the hour on twice-weekly restock days.
We don't have a camera here, so nothing below is live. Dot Cakes are individual cakes buried under rainbow nonpareil sprinkles, made by a mother-daughter business in Roslyn, NY and sold at Butterfield Market on the Upper East Side. Fox News headlined the scene 'Lines wrap around block as customers wait hours for viral dot cakes that sell out within minutes.' The market added a ticket system to control the crowd. Fox and Tasting Table report two cakes per ticket; BuzzFeed noted a one-per-person policy at the peak of the craze.
The line is a restock-day event, not a walk-up. Tasting Table reports drops on Wednesdays at 11am and Saturdays at 1pm; Fox News instead lists Wednesday and Sunday, so confirm the schedule before you go. Owner Alan Obsatz told Tasting Table each store gets about 625 cakes per drop, meaning roughly 312 customers leave with a pair. Fox reports the cakes 'routinely sell out,' sometimes within the hour.
Getting one means arriving early. Tasting Table's reviewer showed up 90 minutes before the 11am go-time and was still only fourth in line, waiting alongside customers who had flown in from Texas and Germany. BuzzFeed described lines 'wrapped around the block.' Fox reports people 'begin lining up well before the cakes become available.'
No camera here yet — but these lines are on camera right now:
The Halal Guys · 26 min walkclosedCaffè Panna · 60 min walkclosedBánh Anh Em · 65 min walkclosedFox News headlined it 'Lines wrap around block as customers wait hours,' and BuzzFeed described lines 'wrapped around the block.' Tasting Table's reviewer arrived 90 minutes before the 11am restock and was fourth in line. We don't have a live camera here, so treat these as reported, not current.
Tasting Table reports Wednesdays at 11am and Saturdays at 1pm. Fox News instead lists Wednesday and Sunday. The two schedules conflict, so confirm on Butterfield's Instagram (@butterfieldnyc) before going.
Tasting Table's reviewer showed up 90 minutes before the 11am go-time and was only fourth in line. Fox News reports customers start lining up well before the cakes become available.
Yes. Fox News reports the roughly 625 cakes per store 'routinely sell out,' sometimes within the hour. Butterfield uses a ticket system to cap how many each person can buy.
Fox News reports $11 per cake, with a ticket system allowing up to two cakes per customer. BuzzFeed noted a one-per-person limit during the peak of the craze.