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Watchlist // Upper East Side
bakery · Upper East Side, Manhattan

Dot Cakes at Butterfield Market

Rainbow-nonpareil sprinkle cakes that draw around-the-block lines and sell out within the hour on twice-weekly restock days.

//Camera status
No camera yetdamnlines hasn't pointed a lens at this line — yet.
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//The line

We don't have a camera here, so nothing below is live. Dot Cakes are individual cakes buried under rainbow nonpareil sprinkles, made by a mother-daughter business in Roslyn, NY and sold at Butterfield Market on the Upper East Side. Fox News headlined the scene 'Lines wrap around block as customers wait hours for viral dot cakes that sell out within minutes.' The market added a ticket system to control the crowd. Fox and Tasting Table report two cakes per ticket; BuzzFeed noted a one-per-person policy at the peak of the craze.

The line is a restock-day event, not a walk-up. Tasting Table reports drops on Wednesdays at 11am and Saturdays at 1pm; Fox News instead lists Wednesday and Sunday, so confirm the schedule before you go. Owner Alan Obsatz told Tasting Table each store gets about 625 cakes per drop, meaning roughly 312 customers leave with a pair. Fox reports the cakes 'routinely sell out,' sometimes within the hour.

Getting one means arriving early. Tasting Table's reviewer showed up 90 minutes before the 11am go-time and was still only fourth in line, waiting alongside customers who had flown in from Texas and Germany. BuzzFeed described lines 'wrapped around the block.' Fox reports people 'begin lining up well before the cakes become available.'

//When the line peaks
  • Wednesdays from 11am, the weekly restock start; Tasting Table's reviewer arrived 90 minutes early and was still only fourth in line.
  • Saturdays from 1pm, the second restock window per Tasting Table (Fox News instead lists Sunday, not Saturday).
  • Before doors open on restock days; Fox News reports customers 'begin lining up well before the cakes become available.'
  • Within the first hour after a drop; Fox News reports the cakes 'routinely sell out,' sometimes within the hour.
Patterns as reported by press and regulars — not measured by damnlines. Sources below.
//Live lines nearby
//FAQ

How long is the line for Dot Cakes at Butterfield Market?

Fox News headlined it 'Lines wrap around block as customers wait hours,' and BuzzFeed described lines 'wrapped around the block.' Tasting Table's reviewer arrived 90 minutes before the 11am restock and was fourth in line. We don't have a live camera here, so treat these as reported, not current.

What days and times does Butterfield Market restock Dot Cakes?

Tasting Table reports Wednesdays at 11am and Saturdays at 1pm. Fox News instead lists Wednesday and Sunday. The two schedules conflict, so confirm on Butterfield's Instagram (@butterfieldnyc) before going.

How early should I get in line for Dot Cakes?

Tasting Table's reviewer showed up 90 minutes before the 11am go-time and was only fourth in line. Fox News reports customers start lining up well before the cakes become available.

Do Dot Cakes sell out?

Yes. Fox News reports the roughly 625 cakes per store 'routinely sell out,' sometimes within the hour. Butterfield uses a ticket system to cap how many each person can buy.

How much is a Dot Cake and how many can I buy?

Fox News reports $11 per cake, with a ticket system allowing up to two cakes per customer. BuzzFeed noted a one-per-person limit during the peak of the craze.

//Sources
Dot Cakes at Butterfield Market Line — How Long Is the Wait? Upper East Side, NYC | damnlines