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Watchlist // Midtown
donuts · Midtown, Manhattan

I'm Donut?

Tokyo chef Ryouta Hirako's viral "nama" fresh-donut shop — the brand's first location outside Japan.

//Camera status
No camera yetdamnlines hasn't pointed a lens at this line — yet.
0 votes — top venues get cameras first
//The line

I'm Donut? at 154 West 45th Street is the first US outpost of Ryouta Hirako's Tokyo "nama" (fresh) donut chain. Time Out reported the lines were "already around the block" when it opened on April 22, 2025. The draw is airy, cream-filled donuts the shop says are handmade on-site daily, plus NYC-exclusive flavors — novelty and daily scarcity keep the queue going.

The line itself is wildly inconsistent. Tripadvisor reviewers describe leaving when it was "50 deep," passing a "massive line" on every walk-by, and — at the other extreme — finding no line at all on a Sunday around 4 PM. Time Out's opening coverage put early waits at up to three hours. The queue forms on the West 45th Street sidewalk.

Once you're inside, the shop hands out a clipboard and pen to mark your order before you reach the register — one Tripadvisor reviewer called the system "totally stupid," while others say the line "moves fast enough to keep you from questioning your life choices." Items can sell out before close. damnlines has no camera here, so nothing on this page is a live count — it's what press and visitors have reported.

//When the line peaks
  • ▸Opening day (April 22, 2025) drew crowds queuing before the 10am open, with lines "around the block," per Time Out
  • ▸Weekends and midday are reliably busiest; reviewers describe a "massive line" on repeat visits (Tripadvisor)
  • ▸The first hour after the 10am open is a known rush — visitors report lining up before doors open (Time Out / visitor reviews)
  • ▸Sunday around 4pm was reported line-free by one Tripadvisor reviewer — an off-peak window
  • ▸Late evening near the 10pm/11pm close is described as the calmest time to go (visitor reviews on Tripadvisor)
Patterns as reported by press and regulars — not measured by damnlines. Sources below.
//Live lines nearby
//FAQ

How long is the wait at I'm Donut?

It varies enormously. Time Out reported waits of up to three hours around the April 2025 debut, while Tripadvisor reviewers describe lines "50 deep" at busy times and no line at all on a Sunday afternoon. damnlines does not have a camera here, so we can't show a live count.

What's the best time to go to I'm Donut?

Off-peak. One Tripadvisor reviewer found no line on a Sunday around 4 PM, and late evening near closing is reported as quieter. Weekend mornings right after the 10am open are the busiest, per visitor reports.

Does I'm Donut? take reservations?

No — it's walk-up only. You line up on West 45th Street, and inside you mark your order on a clipboard before reaching the register, as Tripadvisor reviewers describe.

What are I'm Donut?'s hours?

The shop's own site lists Sunday-Wednesday 10am-10pm and Thursday-Saturday 10am-11pm. Note that items can sell out before closing, per Time Out.

Where is I'm Donut? in NYC?

154 West 45th Street, in the Times Square / Theater District area of Manhattan. Per Time Out, it's the brand's first location outside Japan.

//Sources
I'm Donut? Line — How Long Is the Wait? Midtown, NYC | damnlines