damnlines.comdamnlines.comThe NoHo café whose TikTok-viral Suprême — a cream-filled spiral croissant — drops three times a day and reliably sells out.
The line here is for one item: the Suprême, a spiral croissant that went viral on TikTok. Lafayette bakes it in limited batches and releases it in timed "drops" three times a day, and the crowd forms outside 380 Lafayette St ahead of each one. The Frugal Foodies reports the kitchen can only bake about 150 at a time and drops at 8am, noon, and 4pm, which caps supply near 450 a day — so the line exists because the shop sells out, not because service is slow.
Gothamist's writer queued for the noon drop and logged the specifics: arrived at 11:12am, and by 11:54am "the line had wrapped around the block" with roughly 45 people in it. The conventional wisdom the piece cites is to show up about an hour before a drop. On that visit everyone who waited got a croissant, and stragglers arriving around 12:30pm were inside by 12:45.
The hype has cooled from its peak. The Frugal Foodies walked up at 12:15pm on a Tuesday and found only four people ahead — and advises that on most weekdays you can arrive near a drop time with little wait, while weekends in NoHo and SoHo are the crush. The takeaway across sources: the viral "hourlong line" videos you see are almost always shot on a weekend.
No camera here yet — but these lines are on camera right now:
Bánh Anh Em · 9 min walkclosedLucinda's · 10 min walkclosedJohn's of Bleecker Street · 15 min walkclosedIt depends entirely on the day. Gothamist found the line wrapped around the block — about 45 people — before the noon drop, and headlined an "hourlong" wait at peak. The Frugal Foodies, visiting on a Tuesday, had only four people ahead. We don't have a camera here, so treat these as reported observations, not a live count.
Three times a day: 8am, noon, and 4pm, per Gothamist and The Frugal Foodies. Only about 150 are baked per drop (roughly 450 a day), so each batch can sell out quickly.
The Frugal Foodies recommends weekday drop times — the 8am or a weekday noon — and warns that weekends are the crush. Gothamist's safer rule of thumb is to arrive about an hour before a drop if you don't want to risk it selling out.
The sources describe a first-come line at each drop as the only way in; none mention pre-ordering the Suprême. Lafayette the café takes dining-room reservations on Resy, but that's separate from the pastry drops.
Reported prices have crept up over time — The Frugal Foodies cited $9.50, while Gothamist paid $31 for three (about $10 each). Check the current price at the counter, since it has changed.