damnlines for iPhoneLive lines & push alerts — freeGetdamnlines.comLizzy Koury's campy, made-to-order sourdough and cake bakery run out of a tiny SoHo ghost kitchen, known for viral drops like the Apollo Bagel-inspired "tomato cake."
30 Vandam St, New York, NY
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Loser's is baker Lizzy Koury's made-to-order cake and pastry operation, run from a SoHo ghost kitchen with a discreet walk-by pickup window, per Spectator. Koury, who moved to New York with fine-arts and savory-cooking training rather than pastry credentials, built a following on her deliberately imperfect "whimsical sexy grandma style" of oversized piping and clashing colors.
Demand spikes around viral items — Spectator reports Koury's Apollo Bagel-inspired "tomato cake" went viral and drove a surge of orders, with clients reportedly including Martha Stewart and Victoria's Secret. Spectator doesn't specify exact order-drop mechanics or turnaround times beyond describing it as made-to-order.
Patterns as reported by press and regulars — not measured by damnlines.
Reservations: Made-to-order; specific booking platform not confirmed
Walk-ins: Pickup-window only, per Spectator
No specific wait times are documented; Spectator describes Loser's as a made-to-order bakery working from a small SoHo ghost kitchen, with demand spiking sharply around viral items like the tomato cake.
Unconfirmed — Spectator describes orders as made-to-order from the ghost kitchen but doesn't detail a specific booking or ordering platform.
There is a pickup window — Spectator notes customers collect orders from "a discreet walk-by window in Soho" — but it functions for order pickup rather than walk-in browsing.
Sources: Spectator