A tiny grab-and-go matcha and cookie counter in Koreatown that has gone viral on TikTok and Instagram, with cookies known to sell out.
11 E 32nd St, New York, NY 10016



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Mika's Direction is a grab-and-go counter with just two seats and one small table, which amplifies queuing at busy times since there's essentially nowhere to wait comfortably (Yelp).
Reviewers recommend getting there by 5pm because the cookies sell out, and social buzz from viral TikTok and Instagram posts has driven steady foot traffic to the small counter (Yelp).
Patterns as reported by press and regulars — not measured by damnlines.
There's no formal reported wait time, but with only two counter seats, queuing can build during busy afternoons, per Yelp reviewers.
No, it's a grab-and-go counter and doesn't take reservations, per Yelp.
Yes, it's walk-in only, but Yelp reviewers recommend arriving by 5pm since the cookies tend to sell out.
Sources: Yelp