damnlines.comdamnlines.comA self-serve, pay-by-the-ounce frozen yogurt shop known for its minimalist, Apple-Store-like design and unusual toppings like pepitas, olive oil, and fennel pollen, drawing a young, steady crowd.
No camera at Mimi's Frozen Yogurt (Nolita) yet — these are the closest live lines we cover.
damnlines hasn't pointed a lens at Mimi's Frozen Yogurt (Nolita) yet. The most-wanted lines get a camera first.
Mimi's Frozen Yogurt in Nolita is a self-serve, pay-by-the-ounce yogurt shop known for a sleek, Apple-Store-like interior and unconventional toppings (pepitas, olive oil, fennel pollen), which has made it a magnet for a young, social-media-savvy crowd — reviewers describe a line of tweens and teens as a regular fixture out front.
Reported waits vary: customers commonly describe 15-20 minute lines, with some Saturday evenings stretching to 30-40 minutes. Because it's counter/self-serve with no reservations, the practical advice from reviewers is to go earlier in the day or on a weekday to skip the after-school and weekend evening rush.
Patterns as reported by press and regulars — not measured by damnlines.
Damnlines doesn't have a live camera at this venue yet, so we can't show a real-time count. Reported by customers, waits are commonly in the 15-20 minute range, with some Saturday evenings stretching to 30-40 minutes.
Per its Yelp listing, the Nolita shop (231 Lafayette St) is open Monday-Thursday 12pm-10pm and Friday-Sunday 12pm-9:45pm. Always double-check the current hours on Mimi's own site since these can change.
No. It's a self-serve, pay-by-the-ounce yogurt shop (about $1.20/oz per reviews), so there's no reservation system — you just join whatever line is out front.
Reviewers suggest going earlier in the day or on weekdays; evenings and weekends (especially Saturday) are described as the busiest, with a young crowd drawn to the shop's design and toppings.
231 Lafayette St, New York, NY 10012, on the Nolita/SoHo border.
Sources: Yelp — Mimi's Frozen Yogurt (231 Lafayette St) · Mimi's official site · The Infatuation — Mimi's (Nolita) review