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Watchlist // Flatiron/Union Square (also Times Square, Midtown)
bakery / coffee shop · Flatiron/Union Square (also Times Square, Midtown), ManhattanNO. 996 / 1966

Ole & Steen

Danish bakery chain whose Times Square-area location draws heavy tourist crowds for pastries and coffee.

80 W 40th St, New York, NY 10018

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//The line

Reviews of the Midtown/Times Square-area location describe it as 'really packed with tourists, with lots of people, a long line, and no place to sit,' per Yelp reviewers. A follow-up search of Tripadvisor and Yelp listings for the chain's multiple NYC branches echoes that the spot is 'always buzzing with tourists and locals' during peak hours.

Despite the crowding, some reviewers note the line moves quickly even when long, though service can feel rushed given the volume, per search-aggregated review commentary. The bakery has substantial seating toward the rear of the space, which helps absorb walk-in traffic even during busy stretches.

//When the line peaks
Midday tourist rush near Times Square/Bryant Park, per Yelp reviewer reports

Patterns as reported by press and regulars — not measured by damnlines.

//Getting in

Walk-ins: Counter service, walk-in only

//FAQ
How long is the wait at Ole & Steen?

At the Times Square-area location, reviewers describe long lines during peak tourist hours, though the line reportedly moves fast, per Yelp reviews.

Does Ole & Steen take reservations?

No reservation system is mentioned in available sources; it operates as a counter-service bakery.

Can you walk into Ole & Steen?

Yes, it's walk-in only counter service, though expect a line and no guaranteed seating during busy tourist hours, per Yelp reviews.

Sources: Yelp · Yelp (Midtown location)

Ole & Steen — Line, Wait & How to Get In · Flatiron/Union Square (also Times Square, Midtown), NYC | damnlines