damnlines.comdamnlines.comA rice-pudding-only counter-service shop with a retro, space-age look that's become a magnet for tourists passing through SoHo/Nolita near Little Italy and Chinatown.
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Tripadvisor reviewers describe the line at Rice to Riches as long but fast-moving, with the tourist-heavy queue building up along Spring Street given the shop's location near Little Italy and Chinatown. Because it's pure counter service — order a size, pick from the rotating rice-pudding flavors, and get a topped bowl handed over quickly — reviewers note the line clears fast even when it looks long from outside.
Time Out New York describes the shop as a 'space-age' walk-up counter that serves pudding in orange plastic take-out bowls, and notes it stays open until 1am on Friday and Saturday nights — later than a typical NYC dessert shop, which keeps the counter drawing crowds well past a normal dinner hour. The official Rice to Riches site confirms Friday–Saturday hours run 11am–1am, with Sunday–Thursday closing at 11pm.
Neither Tripadvisor reviewers, Time Out, nor the official Rice to Riches site mention a reservation or waitlist system — the shop operates strictly as a walk-in counter, so getting a bowl means queuing at whatever length is out front when you arrive.
Patterns as reported by press and regulars — not measured by damnlines.
Reservations: No reservations — walk-in counter service only
Walk-ins: Yes — walk-up counter is the only way to order
Sun–Thu 11am–11pm; Fri–Sat 11am–1am, per the official site
Tripadvisor reviewers describe the line as long but fast-moving, since it's counter service — you order, pick a flavor, and get a topped bowl handed over quickly even when the queue stretches down Spring Street. The shop's popularity with tourists near Little Italy and Chinatown, per those reviews, is a major driver of the crowd, and since there's no reservation system, wait length depends entirely on how many people are ahead of you.
No — there's no reservation system mentioned on the official Rice to Riches site or in Tripadvisor reviews; it operates purely as a walk-up counter. If you want pudding, you queue.
Yes, walking in is the only way in — per the official site and Time Out's description of its walk-up ordering counter, there's no reservation option. Expect a possible queue during peak tourist hours.
Time Out and the official Rice to Riches site both note the shop stays open until 1am on Fridays and Saturdays, later than most dessert shops, and Tripadvisor reviewers most often describe long (if fast-moving) lines on weekend afternoons and evenings.
The original SoHo/Nolita shop is at 37 Spring Street between Mott and Mulberry, per the official Rice to Riches site; a second location operates at 100 Rivington Street on the Lower East Side.
Sources: Tripadvisor · Time Out New York · Rice to Riches (official site)