A family-run sushi counter that went internet-viral for its bargain nigiri sets, forcing a call-ahead, order-early pickup system.
1138 1st Ave, New York, NY 10065
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Roy's became internet-famous in recent years and, per The Infatuation's Upper East Side guide, that virality now means "you'll need to schedule ahead" rather than just walk up and order.
The Infatuation reports the shop recommends calling early in the morning to reserve pickup for that evening; there's no dine-in seating, so demand shows up as phone/order backlog rather than a sidewalk line.
Patterns as reported by press and regulars — not measured by damnlines.
Reservations: Phone-in order for same-day pickup, not a table reservation
Walk-ins: Possible but not guaranteed; call-ahead recommended per The Infatuation
There's no posted line since it's pickup-only, but per The Infatuation same-day orders can sell out if you don't call in early enough in the morning.
Not table reservations — it's a takeout counter — but The Infatuation says you should call ahead to reserve your order for evening pickup.
Walk-ins are possible if stock remains, but The Infatuation recommends calling early in the morning instead since popular sets can be claimed out.
Sources: The Infatuation - Upper East Side Restaurants Guide