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Watchlist // Williamsburg
Hong Kong Egg Waffle & Ice Cream · Williamsburg, BrooklynNO. 1413 / 1966

Wowfulls (Smorgasburg)

A Smorgasburg stall known for Hong Kong-style bubble waffles stuffed with ice cream, drawing one of the market's longest lines.

90 Kent Ave, Brooklyn, NY 11249 (Smorgasburg, Williamsburg waterfront)

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//The line

A Yelp reviewer described a Wowfulls line of 'at least 150 people wrapped around the block' with waits stretching up to an hour during a busy Smorgasburg weekend (Yelp). A separate report tied to a National Ice Cream Day promotion clocked a roughly three-hour wait for the same 150-plus-person line (web search coverage).

General visitor accounts note the line is 'usually long' at Wowfulls but moves at a 'fair pace' because the stall runs one of the bigger crews at Smorgasburg (web search coverage). The demand reflects the stand's Hong Kong-style bubble waffles and ice cream combinations, a standout even among Smorgasburg's dozens of vendors.

//When the line peaks
Weekend midday-to-afternoon Smorgasburg hours, per Yelp reviewer reports of 150+-person lines Promotional days (e.g., National Ice Cream Day) can push waits to roughly 3 hours per web search coverage

Patterns as reported by press and regulars — not measured by damnlines.

//Getting in

Walk-ins: Walk-up counter, first-come first-served

//FAQ
How long is the wait at Wowfulls?

Reviewers have reported lines of 150-plus people wrapping around the block at Smorgasburg, with waits up to an hour on busy weekends and as long as three hours during special promotions (Yelp; web search coverage).

Does Wowfulls take reservations?

No reservation system is documented; as a Smorgasburg stall it operates first-come, first-served.

Can you walk into Wowfulls?

Yes, it's a walk-up counter at the Smorgasburg market — no reservation needed, just be ready to queue on busy days (Yelp).

Sources: Yelp

Wowfulls (Smorgasburg) — Line, Wait & How to Get In · Williamsburg, NYC | damnlines