A hand-shmura matzah bakery in South Williamsburg whose pre-Pesach output is so tightly rationed that even the kosher certifier's own staff struggle to get enough.
346 Broadway, Brooklyn, NY
damnlines hasn't pointed a lens at Pupa-Tzelem Matzah Bakery yet. The most-wanted lines get a camera first.
Demand for Pupa-Tzelem's hand-shmura matzah "exceeds supply" each Pesach season, according to Baltimore Jewish Life's coverage of STAR-K's oversight of the bakery. The shortage was severe enough that STAR-K arranged a separate baking run just to cover pre-orders from its own staff, rather than compete with the public queue for the bakery's limited output.
That dedicated STAR-K run produced 350 pounds of shmura matzah in roughly three hours, per the same report, using overnight-held well water and a bake so time-critical (minutes from water touching flour to finished matzah) that daily capacity is inherently limited. The article frames the shortage as structural to hand-baking itself, not a one-off crunch.
Patterns as reported by press and regulars — not measured by damnlines.
No wait-time figure is reported, but Baltimore Jewish Life describes demand for its hand-shmura matzah as exceeding supply during the pre-Pesach run, prompting even STAR-K staff to need a separate baking allocation.
The coverage describes pre-orders as the norm given supply constraints, but does not detail a formal booking system.
Not established by the source; given the reported supply shortfall during peak season, walking in without a pre-order is not confirmed to guarantee matzah.