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Watchlist // Williamsburg
Bakery · Williamsburg, BrooklynNO. 1788 / 1966

Pupa-Tzelem Matzah Bakery

A hand-shmura matzah bakery in South Williamsburg whose pre-Pesach output is so tightly rationed that even the kosher certifier's own staff struggle to get enough.

346 Broadway, Brooklyn, NY

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//The line

Demand for Pupa-Tzelem's hand-shmura matzah "exceeds supply" each Pesach season, according to Baltimore Jewish Life's coverage of STAR-K's oversight of the bakery. The shortage was severe enough that STAR-K arranged a separate baking run just to cover pre-orders from its own staff, rather than compete with the public queue for the bakery's limited output.

That dedicated STAR-K run produced 350 pounds of shmura matzah in roughly three hours, per the same report, using overnight-held well water and a bake so time-critical (minutes from water touching flour to finished matzah) that daily capacity is inherently limited. The article frames the shortage as structural to hand-baking itself, not a one-off crunch.

//When the line peaks
Pre-Pesach season, when hand-shmura pre-orders regularly outstrip production, per Baltimore Jewish Life

Patterns as reported by press and regulars — not measured by damnlines.

//FAQ
How long is the wait at Pupa-Tzelem Matzah Bakery?

No wait-time figure is reported, but Baltimore Jewish Life describes demand for its hand-shmura matzah as exceeding supply during the pre-Pesach run, prompting even STAR-K staff to need a separate baking allocation.

Does Pupa-Tzelem Matzah Bakery take reservations?

The coverage describes pre-orders as the norm given supply constraints, but does not detail a formal booking system.

Can you walk into Pupa-Tzelem Matzah Bakery?

Not established by the source; given the reported supply shortfall during peak season, walking in without a pre-order is not confirmed to guarantee matzah.

Sources: Baltimore Jewish Life / STAR-K coverage

Pupa-Tzelem Matzah Bakery — Line, Wait & How to Get In · Williamsburg, NYC | damnlines